GRAND RAPIDS, MI / January 18 – Kelly Plawinski has been elected to serve as a Family Business Alliance Board Member for a three-year term.
Plawinski is currently the Chief Operating Officer and Integrator at Adamy Valuation, a second-generation family business and FBA Member. She is responsible for the organization’s strategy and vision, firm operations, financial and HR oversight, as well as firm leadership. Prior to joining Adamy Valuation, Kelly had a successful and fulfilling corporate finance career at Ford Motor Company. Her background included over a decade of experience in process improvement, financial reporting, and guiding corporate-wide strategies.

Plawinski also serves as President for ACG of Western Michigan and has volunteered at organizations including LeaderWork, a Holland based leadership program, as a teacher for Junior Achievement, and a Candidate Concierge for Hello West Michigan. She received her undergraduate at Purdue University and completed her MBA at Michigan State University – Eli Broad College of Business.
About Family Business Alliance:
Family Business Alliance, West Michigan’s only association of family business organization, seeks to preserve our unique culture of family driven organizations. Established over 15 years ago by local leaders of family businesses, today we represent nearly 200 family run organizations. Together we create connections, elevate leadership, and navigate governance to advance family business in the West Michigan Community.
Written by Robin Burns





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in the last 10-20 years.” When Allison was a teenager, they began offering wedding services again and Ludema’s continues to expand and connect within the West Michigan Community.



Before joining, Alan worked for a few notable local, family-owned corporations, including Steelcase and Bissel as a financial analyst. “I knew it was time for a new opportunity.” It was at that time that George approached him with a job offer. “We’ve been talking, and we might have a job for you at GL Resources.”
“Alan has really opened our eyes to be more forward thinking,” shares Joanie. Navigating generational differences when working together is inevitable in family run organizations, but the Snyder family has thoroughly enjoyed working together.

Why do you think family businesses are important to West Michigan?
In West Michigan, we are fortunate to have a thriving culture of both locally owned businesses and family-owned businesses that contribute to the vibrancy of our region. Shopping locally helps keep more money right here in our community, strengthening our economy, and you can often find uniquely curated gifts within independently and family-owned business. There is no better time than the holiday season to think twice about where we’re spending our hard-earned dollars! Be sure to support local, family-owned businesses in West Michigan this season. Read on below for a list of ways to support some of FBA’s members – all of which have local, family ownership.
1. What are our core family values and how do they impact our success?



